Social media marketing has become an essential part of any successful business plan, especially if you’re looking to reach millennials (and why wouldn’t you be?). But how do you use social media marketing to your advantage?
There are actually quite a few unexpected ways that social media marketing can boost your business, from building brand awareness to finding new employees and more. Learn what these three unexpected ways are below.
1) Find your influencers
There are over 500 million Twitter users and nearly 800 million on Facebook. That’s a lot of potential customers you could be missing out on, but who can you actually reach?
Chances are you don’t have the budget to advertise nationally, so how can you compete with big brands that can? Find your influencers! Target local people with social media accounts who have large followings that might like your product and provide them samples or discounted coupons in exchange for talking about it on their page. You’ll not only gain new customers without having to spend any money on advertising if you use the right digital marketing strategy, but these relationships will also serve as great references down the line.
Social media marketing is all about getting exposure through word-of-mouth! With an average of 1.72 billion active social media users per month, there are a lot of people using social networks across the globe. Luckily, this also means there are plenty of opportunities to market your business if you know where to look.
Social media marketers often use tribes – which is just a group of individuals with similar interests – to form connections and engage with each other in ways traditional forms of marketing couldn’t reach before.
2) Turn your customers into brand ambassadors
Some companies use social media as a tool to allow their customers to market for them. Catering to the people who know your brand best and letting them share their enthusiasm about your company is an excellent way of making new connections, increasing customer satisfaction, and promoting your products.
The more you get involved with your customers and allow them to speak on behalf of you, the higher chance you have of success in gaining loyal customers. Social media marketing can be used for more than just marketing: It can also be used to provide valuable information about your company’s newest product launches or even just show what it’s like behind-the-scenes at your office. In other words, social media marketing isn’t always a one-way street; it can include interactions from both sides.
3) Learn more about your niche
Most people don’t expect that social media marketing can make a huge difference in their bottom line. But, if you know how to use the platforms effectively, you can reap a lot of benefits. One way social media marketing can boost your business is by helping you better understand your niche and demographic. Facebook, for example, allows businesses to create custom audiences for different demographics.
Social media also helps businesses build credibility with customers and target more efficiently. You can get relevant insights about your audience through social listening tools such as Google Analytics or Hootsuite so that you can stay on top of trends and customer feedback quickly.
Social media marketing also lets you plan out content calendars and easily monitor engagement. For instance, if your followers are liking posts from another influencer who writes about topics similar to yours, this might be an opportunity to collaborate. There are lots of ways social media marketing can help your business succeed!
It turns out that social media can do a lot more than just give your customers a virtual high-five and make you look like a human being. As this blog post showed, it can also be used to generate leads, drive traffic to your website, and even generate new ideas for marketing campaigns. So the next time you have an idea for promoting your business online, think about which platform would work best—and then get to work!