XXXX Dry is an iconic Australian beer. Launched in 2020, the beer quickly became a hit with the general public, selling over 100,000 stubbie cartons in its first few months. It was the most successful beer launch in Queensland in the past five years. The brand is full of energy and has a friendly, fun personality.
Easy-Drinking Full-Strength Lager
XXXX Dry is an easy-drinking full-strength lager. Designed specifically for younger beer drinkers, the brand aims to appeal to the millennial generation. The brand personality is centered around living the good life, and embodies the energy and dynamism of young beer drinkers. Lion has recently launched a major campaign for the beer. This follows a soft launch campaign in March with an OOH campaign.
Unique & Exciting Brand
Queenslanders have always loved the XXXX brand, but XXX Dry is a unique and exciting brand. It represents the lifestyle of younger consumers, who enjoy the outdoors and outdoor activities. The beer is also low in carbohydrates, and boasts a distinct taste. It is a refreshing drink, and Queenslanders are snapping it up.
Northern Territory & Queensland
XXX Dry was previously available in the Northern Territory and Queensland, but has now been rolled out nationally. In its first year, it has already sold over $12 million. XXX Dry is a low-carb lager with 4.2 percent alcohol by volume. It’s a great choice for people who want to cut back on sugar and carbohydrates while still getting a big kick out of their drink.
Flagship XXXX Gold
Lion has already had a dry version of its flagship XXXX Gold in the market, which has performed well in Queensland. But XXXX Gold has continued to lose market share, falling from number one in volume and sales value to second place in the state. With this new product, Lion aims to buttress its flagship brand.
The beer that brought XXXX back into the limelight is now available in a new version, XXXX Dry. The company created the new version to appeal to a new generation of beer drinkers. It is a refreshing and crisp beverage that has a crisp finish and a unique taste. Many of its customers have gone on to try other drinks from the same company, but none of them can compare to XXXX Dry. The beer has become such a hit that it has caused the company to spend a great deal of money promoting it.
Most Successful New Beers
Originally only available in the Northern Territory and the NT, XXXX Dry is now available across the country. It was sold over $12 million in its first year of availability, making it one of the most successful new beers in Australia. With a low carbohydrate content and a relatively low alcohol content, XXXX Dry reflects modern Australian living. With its fresh and bold taste, it is a refreshing drink that is perfect for the warmer months.
Castlemaine Perkins Brewery
XXXX Dry is an Australian beer, produced by the Castlemaine Perkins brewery. It has a 4.2% ABV. It is brewed in Milton, which is just 8 minutes from the Brisbane CBD. It is currently a favorite of beer drinkers in Queensland. The name of the brewery is prominently featured on the label.
Premium Australian Barley
When making XXXX Dry, the beer company uses premium Australian barley malted in Queensland. They also use Nelson Sauvin hops, which impart a subtle aroma to the beer. Nelson Sauvin hops are responsible for the crisp finish and mild aroma that makes XXXX Dry a great drink for hot Australian days.
Extensive Research & Consumer Feedback
If you love beer and you want to enjoy a fresh, crisp flavor, buy XXXX Dry. This unique beer is made with consumer needs in mind. It was created with the help of extensive research and consumer feedback. As a result, the product is one of a kind and one of the company’s best chances to stay in business.
It is made with premium Australian barley malted in Queensland. It is also brewed with Nelson Sauvin hopes to add a light aroma and crisp finish. This refreshing beer is perfect for hot summer days in Australia. XXXX Dry is available only in Australia. Although it’s available in other countries, it’s not available in the United States.
XXXX Dry Review
The XXXX Dry review says that it is unique in many ways. The brand was inspired by the thirst of the outdoor crowd. XXXX Dry is dry beer with low carb content and a unique taste. Queenslanders are also fond of the brand because it has been around for more than a century.
In Australia, XXXX Dry is sold only in the Northern Territory and Queensland. Its first year sales were $12 million. With a low carb, full-strength taste, XXXX Dry fits modern lives perfectly. The beer has an RRP of $15 for a six-pack.
The XXXX Dry brand was launched in 1924 by the Castlemaine Brewers. It was first marketed under the name “Castlemaine” and is still popular in the region. It has a 4.2% ABV. The brand is brewed in the city of Milton, just eight minutes away from the Brisbane CBD.