Monday, January 30th, 2023

The Key to a Successful Marketing Strategy is Mobile Optimization

Mobile optimization is the process that ensures your website is easily accessible on mobile devices like smartphones and tablets. 

Some folks argue that their websites designed for desktop computers are accessible on mobile devices as well. Even if that is true the visitor is going to have a frustrating time trying to navigate around such a website because it wasn’t designed for mobile devices. 

If and when that happens it would leave a bad perception about your website in the mind of the visitor and s/he will leave, never to return. 

Research indicates that over 52% of users do not return to a website if they have a bad experience navigating it on their mobile devices. 

That can throw all your lead generation activities into a logjam from which you would have no way out but to optimize your website for mobile devices. 

Therefore, it’s best not to swim against the tide especially when there is no reward whatsoever for not investing in mobile optimization. 

Your website should load within two seconds 

The load time of your website is one of the most important if not the most important factors that determine the flow of traffic into your website. 

If the load time of a website is longer than a few seconds at best, the visitor will feel discouraged and move on to another website. 

Studies have shown that 50% of the visitors leave a website if it takes longer than 6 seconds to load. Therefore, the margin of error is very little when it comes to the loading time of your site. 

A quality New York marketing agency can fix such issues with innovative website design among other things. 

Your website should have a responsive design 

People use different types of devices with their varied configurations and operating systems. Your website should be responsive enough to open properly on most if not all of the popular devices in the market. 

That’s not all because they should also be able to browse through and navigate your website without any problem whatsoever. 

Only then would they feel obliged to return to your site although there are also other strong reasons that would combine with this for that outcome.

You can ensure top class user experience with: 

  • Easy-to-use thumb-centered operation 
  • Easily accessed call-to-action or CTA buttons or links
  • Use of simple fonts that are easy to read
  • Manage the pop-ups so that they don’t frustrate visitors  
  • Optimize for a local niche with phrases like ‘marketing near me’

Simplified and free-flowing content cuts the clutter

Your meta tag content is what engages the site visitor first on the SERP. You need to keep that straight, simple, and precise so that the reader gets a clear idea of what you have to offer. 

There are two parts to that – the title tag and description tag. The title is what the reader sees first and therefore it must convey your message clearly and as easily as possible. The description must expand on that and be sure not to lose the context.  

You need mobile-friendly content to ensure an optimum reading experience for your visitors. For that, you must have smaller paragraphs of 70 to 80 characters that would appear to be optimally sized on a mobile screen. 

When you approach a company like Lead Marketing Strategies to work on your mobile optimization, you will get best-in-class solutions.

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