Packaging is a challenging task in today’s world, where everything comes in a box and impressive packaging. Task itself is not a stressful or tiring process if you have the right resources and proper strategy, where to start, where to end, what your goals are, what type of boxes you want to create, and what is the product it is made for, and what is your budget.
Changing trends in packaging have increased the competition between the brands to reach the top as 70% of purchase decisions are made on the basis of the packaging. It helps in grabbing the attention of the customers and luring them into buying their product. Packaging helps in determining the quality of a product and the worth of a brand.
Every product needs packaging according to its nature. Some items are fragile and need sturdy boxes, some can easily be packaged in regular standard boxes, some need proper leak-proof packaging, and food boxes have to be airy but closed that can keep the products safe and away from dust and bacterial contamination, bakery boxes demand sturdiness not to ruin soft bakery items inside the box.
Food packaging is something that needs proper research and approval of the packaging material from the FDA that is health-friendly and does not cause any kind of medical conditions. The trend of eating outside is prevailing everywhere, and customers are becoming more conscious about the quality and type of material used for packing food.
This is how you can make your own customized boxes for foods from the start without any confusion and hurdle, smoothly till the end, with packaging that will stand out in the crowd building a reliable brand name.
Specify your product range:
Make a perfect box containing the product, preventing it from getting spoiled, and attracting enough to bring customers. If you are selling a runny product, your packaging will be differently made of plastic or some leakproof material that can store it safely for a longer period of time without leaking.
Chocolate boxes require material that is heatproof and provides maximum protection to the product from melting away in the heat in storage. Choosing the wrong packaging for the incorrect product will be a disaster no matter how much effort and money you put into it.
Quality of material:
This can be the wisest decision or the most stupid one on the whole, making custom boxes for your food products process. People judge the quality of a product by the type and quality of the material used for packaging. To create loyal customers who can trust you with what they put into their bodies, it is necessary to use the best material available in the market.
The material used for cake boxes and other items like these needs porous material that does not entirely enclose the product inside, ruining it. Kraft paper boxes are the most health-friendly and durable packaging material that keeps food items fresher for a more extended period of time.
Some boxes are so weak and clumsy that the product keeps wiggling in them and loses its shape. Do not do this to your boxes and development as well. Dealing with the food products, the thing that matters the most is the presentation, how perfectly and beautifully it is packed and given to the customers.
Easy to handle:
Giving people gifts like candies, chocolate, and cupcakes has been in trend for so long now. To be honest, such items never get out of trend. They are being used for parties, birthdays, baby and bridal showers, office treats, and souvenirs. Make your packaging a pleasant experience for the customers and not an exhausting one.
The only thing they do not want in the evening with a cup of tea is messy packaging which takes years to open or close. Candy boxes and cupcake boxes must have a comfortable and functional handle or design that allows customers to carry them with them wherever they want.
To create a fantastic interaction and beautiful appearance, it is important to customize your box using pretty, glam, and attractive designs that create a strong image for your brand and describe the product. For example, you can make your pastry boxes more product-focused by making custom window cuts that are covered with colorful films that display those pretty pastries.
Customization can be done in different shapes and sizes that are suitable and proportioned with the products not to look so odd. New and improved printing techniques allow every kind of color and design, textures, and foiling that gives a high-end look to the standard boxes. To provide these boxes with a finished and smooth look, laminations in glossy and matte are easily done on the surface.
Be on a budget:
Good packaging does not need to be expensive. Cheap but friendly material can be used for practical and high-end-looking packaging by using proper customization and simple trendy designs. It does not mean spending a fortune to get impressive packaging. The most important thing is to keep spending less than the revenue.
Go with the trends and your instincts. Do not ever copy a design that already exists. Customers do not forget and forgive. Copying can defame the company name and can result in the loss of a lot of customers. Be precise and simple but create something that has never been made before and speaks for your brand.